Tidningen Vi
Since its launch in 1913, this iconic magazine has become a symbol closely associated with the concept of the Swedish welfare state. Of course, it was both an honour and a challenge to update the classic design to something more contemporary. Our mission was simply to attract younger readers without scaring away the old ones – which actually happened once the new Vi hit the stores. Our hard work paid off with the A4 Redesign Award and Magazine of the Year Award at the Sveriges Tidskrifters gala.
Creative Director POMPE HEDENGREN Art Director CARL ANDERS SKOGLUND Editor in Chief ANNELI ROGEMAN Editors STINA JOFS & TOMAS DUR FLÄCKMAN Head Photographer LOUISE BILLGERT Photo Editor JEANETTE ANDERSSON
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